How Can Hotel Reputation Management Services Usher in Better Online Reviews?

Hoteliers must know how damaging a negative online review can be. Maybe a staff member was rude. Or maybe the review is fallacious -a competitor hotels may plot it against you to spoil your brand image.

Whatever may be the reason, there’s no use crying over that spilt milk. You need to rise and take control of the situation. For that, you need to hire the right hotel reputation management company.

To know more about how reputation management services can take the reins of your hotels’ reputation, read below!

What Are Hotel Reputation Management Services?

Reputation management companies assist hoteliers in making the most of their online (and offline) reviews. You don’t hire them to put down the fire of negative reviews. You seek their assistance in building a solid reputation across all your digital platforms.

The reputation management professionals learn the strengths and weaknesses of the hotels as well as their goals. They then use it all to build marketing strategies that portray the hotel's plus points in the best light.

Do note that the hotel reputation management services put on the “white-hat” in building the hotel’s reputation. They promote only the good points of your hotels and do not malign the bad features of your competitors.

Now the next question is “how exactly do these services build hotels’ reputation”? We have the answer below!

Hotel Reputation Management

Top Hacks of Hotel Reputation Management Services

1. Maximizing Social Media Presence

55% of guests learn about new/trending hotels on social media.

That’s the first and foremost thing a hotel reputation management company does – build a strong social media presence. They engage with potential and existing guests through all major social media domains.

2. Encourages Guests to Leave Reviews

A hotel with 250 reviews and a 4-star rating is more trustworthy than a hotel with 10 reviews and a 5-star rating.

A key task of hotel reputation management services is to collect guests’ experiences in the form of reviews.

3. Resolving Negative Reviews ASAP

85% of guests say a hotel’s thoughtful response to their negative review improves their impression of it.

Negative reviews are indeed a stumbling block for hotels. If you have a hotel reputation management expert by your side, they will answer and resolve any negative reviews as soon it gets posted.

4. Replies to Positive Reviews Too

65% of people would rather book a hotel that responds to reviews.

Hotel reputation management services take all efforts in responding to positive feedback also. A sincere thank you show the true hospitality of your business.

Final Words

“It takes ages for hotels to build a good reputation, it takes only one negative review to lose it all”

Hotels must arm themselves with reputation management strategies to uphold and maintain their brand image. With the best hotel consultants in India like Incode Business Services, hotels won’t have to move mountains to crush their review game.

Get in touch with the top hotel consultants today!