How to Approach Digital Marketing Strategy for Hotels?

Want to design the best digital marketing strategies for your hotel? But not sure where to start? 

How to develop the best digital marketing strategy for hotels?

Specifically, there are two significant ways of approaching digital marketing strategies for hotels:

1. On a global level.

2. Based on the requirements of specific channels.

To make the most of hotel digital marketing strategies, it’s advisable to have a team dedicated to your brand who are well-accustomed to the ins and outs and will convey the dedication when designing digital strategies for your brand.

Top 4 Global Level Digital Marketing Strategies for Hotels

1.     Plan according to the seasonality

The hotel industry always thrives during the peak seasons, and you must plan your strategies based on the seasonality. How

Refer to the seasons as peak seasons, mid and low, and then plan your strategies accordingly. As the season changes, your content should also change.

For example: during low seasons, the digital marketing strategy for hotels must be all about sharing promotions, packages, discounts that will help drive more traffic to your hotel.

On the other hand, during peak seasons, you must adopt different marketing strategies that will help customers know that this is the place to be.

As the season changes, your marketing strategies should also change!

Remember, there is no ‘one marketing solution that fits all the needs. You must plan it accordingly.

Keep learning and improving from reputation management

There is a lot that you can learn from social networks and utilize the same to your advantage while planning the digital marketing strategy for hotels. How? Let us explain.

Most hotels use Tripadvisor and Google to drive traffic and bookings to their website, but at the same time, you must use them to unlock various learning opportunities that come your way.

How?

Read the reviews posted on these sites, positive or negative. Respond to the reviews, show your customers that you care, and take the necessary steps to address the challenges.

Also, if you get good reviews, share them with your customers and followers. Let them know all the good because it’s all about marketing.

3. Establish a human connection

 No matter how advanced and innovative your website is, customers always appreciate a live human connection – and you can use your social media channels to establish the same.

 How?

Interact with guests through contests, polling, feedbacks. Highlight your staff each week in different social media channels, give your customers a live view of the hotel rooms, involve them with your messaging, tag your guests, inspire them to follow, and repost.

Along with these, you can also include other digital marketing strategies for hotels that you know will benefit your business.  

3. Videos

We all know the proverb “a picture says a thousand words,” and in the same context, we can say that a video is worth a million words.

Include videos in your digital marketing strategy for hotels. It will help increase the engagement rate, increase the time customers spend on your page, give them a sense of trust and reliability, and there are changes of videos getting viral too.

Also, ensure that you share only high-quality videos that fit your budget.

3.     Influencers

Influencer marketing is not going anywhere and is here to stay for years to come - and you must utilize this trend and include it in your digital marketing strategy for hotels.

How?

First, start with a budget in mind. Then locate the famous influencers in your area or the influencers that have your target audiences as followers. Ask them to visit your hotel, decide what you want to achieve and then approach them in the right way. 

You can either approach micro or macro-influencers, depending on your budget and requirements. Micro-influencers may be willing to trade services, while macro-influencers may ask for a lump sum amount of money to advertise your hotel. 

Whatever the case, you need to proceed in your digital marketing for hotels with a plan.

These are a few of the marketing strategies for hotels from a global level. You can also approach each social media channel individually and design and strategize it according to customer needs and wants. 

Closing Thoughts on Digital Marketing Strategy For Hotels

Businesses in the hotel and hospitality industry should always stay up-to-date with the latest trends and strategies. If you are not leveraging digital channels properly while devising marketing strategy for hotels, you are losing a big chunk of your business. Take full advantage of our write-up and design the best marketing strategy for your hotel today.

Visit Incode Business Services to know more about the digital marketing strategy forhotels and learn how to make the most of it.