Grow your business with the most effective Marketing Strategy for Hotels 2021

How would your customers, clients and vendors know about your business? How would you get the word out about your business to the right people?

Thinking about all these often overwhelms hotel marketers and with the wave of the pandemic, everything is uncertain and decisions fraught with risks.

But with the right marketing strategy for hotels, you can not only survive but thrive through the downturns of a VUCA world.

Hence, devising the right marketing strategy for your business is the key to success.

Here is we have listed down the best marketing strategy for hotels that will help your business sail smoothly.

 

Top 7 Marketing Strategies for Hotels

Owning and running a hotel has never been an easy business an easy task. The most challenging part of the hotel industry is the amount of overwhelming competition - making it difficult to stand out among the crowd and offer a USP that has traction and caters to demand.

But fear not, and try these 7 marketing strategies to ace your hotel business.

1.       Digital Presence can make or break marketing strategy for hotels

The key to surviving the competitive industry of the hotel industry is embracing technology.

But only listing your business in the Google directory won’t be of much help.

No matter how good is your marketing tactics, you need a firm digital presence to create an online impact. How?

Build a quality website and go live with your business.

Your website is the first place where your online customers will find you, so it should a visual treat for them. Also, facilitate online booking engine to handle with self-service reservations.

Your website should be mobile friendly and multi device/platform friendly too.

So if don’t have an enviable digital marketing strategy for hotels, get started today.

2.   Customer experience is the soul and the goal for acquisition and retention.

Customer satisfaction and the hospitality industry go hand in hand.

A simple negative review or experience can make or break your reputation and disrupt your marketing strategies.

To acquire and retain customers, you need to implement and consider customer insights.

When devising a marketing strategy for hotels, you have to consider incorporating customer insights into the campaign.

For sustained growth, engage with your customers and know what they need in terms of service and entertainment, and also their thoughts on improvement.

A little bit of innovation, technology, and AI will create an incomparable user experience, improving your profitability and sales.

3. If Content is the King then SEO is the Queen!

You want your hotel business to show up on the top of the SERP’s (Search Engine Results Page), right? Otherwise, what’s the use of your website?

Create content following SEO (Search Engine Optimization) tactics to reach the target segment.

Your digital marketing strategy for hotels must focus on creating relevant content that fits the target segment and builds an organic presence across the globe.

So, if you want to rule different hotel industry market segments, content and SEO should be your instruments.

4.   Social Media Marketing and Email Marketing

In this era of digitalization, renowned public houses sole focus is on social media marketing strategy for hotels.

Everything happens online - Hence your marketing strategy must revolve around building a strong social presence to stay ahead of your competitors.

Email marketing is another crucial way to retain existing customers and also entice new prospects. 

Start your email marketing campaign with a list of your customers’ mail id and shoot the best offers directly to their inbox 

If done right, social media and email marketing can make a big difference in your marketing strategy by bringing in more sales thus more profit.

5.  TV and newspaper advertising

 The traditional methods of advertising are not going anywhere. 

Though these investing in these channels can be a bit expensive, compared to the ROI, but you cannot rule out the effectiveness of TV and newspaper advertising. Sponsorship and promotional strategy work to grab a lot of eyeballs if done at the right places and events and leveraging the right ambassadors and influencers

6. Social media promotion is crucial for 2021 and beyond!

The whole world has gone virtual, and everyone who hasn’t been living under a rock for the last ten years know this.

When it comes to the marketing strategy for hotels, the need for social media promotion has never been more crucial.

Social media marketing is cost-effective and easy but to make the most of it, you must also invest in paid social media promotions like Adwords, Facebook adverts and more.

For your hotel business to thrive, social media promotion along with email marketing is the way to reach the right audience and promote your business.

7. Go fast, and Go Mobile

Going mobile with your hotel business can prove to be one of the most effective hotel marketing strategies.

How?

Because most people start their search on their mobile or tablets then proceeds to the next.

Start by building an app, and if possible automate the services.

This is not only an effective marketing strategy but can also lower the marketing cost in the long run.

 How to build a successful hotel marketing plan in 2021?

·        Move forward with a data-driven approach to evaluate market conditions.

·        Connect with traveller’s sentiments

·        Reconceptualise and redefine market segments and guest personas.

·        Focus on brand visibility.

·        Strengthen key communicating channels.

Few no-fail tips for the success of your hotel marketing strategy.

 

Tip 1: Be easily searchable: If your hotel is not easy to find online, chances of your marketing success is almost slim to none.

 So, be on top of the SEO game with popular hotel keywords. And don’t forget hotel ads!

 

Tip 2: Remarket, Entice and Incentivize: Did you know the abandonment rate for online hotel booking is around 75%? Why? The options the endless, and the mind is easily distracted.

So how to close more bookings?

Enticing display ads, a little extra incentive compared to your competitors and lots and lots of remarketing.

 

Tip3: Targeting the right segment and audience is key: Customers come from different income groups, so you can’t offer a multi-suite to someone who wants to book a budget-friendly room.

Therefore, split your audience into separate campaigns and ensure you are targeting the right content to the right prospects.

 

Tip 4: Never cut down on marketing budgets during the peak season.

When it comes to peak booking season, go as hard and high as you can!

As a hotel marketer, you must be aware of when things are busy, fast or slow and adjust your budget accordingly. Use Google and other ad platforms if you require help.

 

Tip5: Build local partnership: Partnering with nearby local business owners is a great way to co-promote and market your business.

Whether it’s a spa, a yoga studio, or local shops, building a partnership will help you leverage an easy, affordable and effective marketing strategy.

 

Tip 6: Marketing is not only limited to your hotel, market the location too!

Marketing strategy for hotels should never be restricted to only the amenities your hotel has to offer to the visitors.

Though it’s a smart move to promote perks and services, but promoting your location to specific audiences is equally important. Why?  It will surely bait festive fans to visit the location who weren’t even considering a vacation,

 

Tip 7: Go above and beyond with customer service

In hotel marketing, customer service is indispensable. Take that extra mile for your customers and reap the benefits through positive online reviews, referrals, and return visits.

 

How to create seller customer service? Firstly, hire trained customer-friendly staff, acknowledge the problems of your customers and apologize for the inconvenience (if possible, with a handwritten note)

These simple, small gestures will create a lasting impact and make your customers feel that you truly value them.

 

Final Thoughts!

Marketing strategy for hotels is crucial to step into the highly competitive world of the hotel industry. The change in consumer behaviour also demands a change in your marketing strategies.

Take full advantage of this write-up and devise a stellar marketing strategy for your hotel and witness your business profits and reputation shoot up.